Allison Dabour - MIDFLORIDA Credit Union

Marketing Specialist

As a Marketing Specialist, I provided comprehensive marketing support to 60 branches across nine regions in Florida, ensuring consistent brand voice and effective communication. I executed content management tasks, including crafting executive talking points, managing the intranet and email communications, and developing web content, blog articles, and social media posts across platforms like Facebook, Twitter, Instagram, and LinkedIn using Sprout Social. My role involved collaborating closely with internal teams, external partners, and creative agencies to maintain brand standards while managing multiple projects, creating custom presentations, and assisting with branch grand openings. I also offered graphic design support for in-house collateral, processed invoices with precision, coordinated office supply orders, managed promotional item inventory, and facilitated employee recognition initiatives, all while handling sponsorship and donation requests efficiently.

Digital Display ad featured at Port St. Lucie Event Center

Proposal video to feature our Refer a Friend product as we were transitioning to TikTok

July 2021 quarterly treat given out to 1,300 employees. I coordinated all logistics of working with the vendor, designing treat box stickers, ordering treats and boxes, managing calendars of everyone delivering treats, and coordinating getting to all employees.

October 2021 treat sticker to represent MIDFLORIDA's brand and remain in Halloween theme for employees.

Monthly announcement I design to communicate upcoming classes, activities, and events employees should be aware of.

The speech I wrote for the Area Manager of Treasure Coast region to welcome all attendees of the Treasure Coast Business Summit.

Email header I designed for weekly "Visa Super Stars" contest for employees

A fun day celebrating the Grand Opening of MIDFLORIDA’s new, larger Lake Placid location! We had free food, snow cones, and even a paint-by-number mural!